Employing an evolved model, the RGM Alliance is a unique interactive media firm focused on the Premium Audience. Launched in 2008, the Alliance has quickly grown into a leader in the field and provides unique and flexible advertising solutions to both premium publishers and the advertising clients looking to reach their audiences. We are relentless in our pursuit of providing superior solutions, and our amazing growth over the last 3 years illustrates our commitment and success in delivering these solutions.

RGMA is a division of the RGM Group and draws from its experience of executing 5,000 ad campaigns since 2004. RGMA is a transparent, customizable alliance of 300 premium publishers that utilizes innovative ad solutions to deliver superior performance across a combined monthly reach of 124 million unique visitors and 3 billion page views (comScore, May 2011).

The Alliance is powered by direct relationships with publishers screened on four key criteria: brand integrity, site content, audience quality and ad placement. With publisher partners organized into content channels, audience segments and/or custom groups created by advertisers, the Alliance provides effective reach to specific target audiences while engaged with premium, brand-safe content: delivering campaigns to the right audience in the right environment.

RGMA also offers high-impact creative options, including synched ad roadblocks, site skins, pushdowns, full-page video interstitials and floating page overlays. The evolved RGMA model offers the best of both worlds: efficient scale of a network combined with the performance and quality of site-specific advertising.