RGM Alliance (RGMA) has quickly grown to become the largest and most effective brand safe platform for advertisers to reach specific audiences on high quality online publications. RGMA provides a "Best of Both Worlds" solution by fusing the benefits of site-specific advertising with those of a traditional ad network.

The Alliance is powered by direct relationships with publishers screened on five key criteria: brand integrity, site content, audience quality, ad placement, and ad performance. With publisher partners organized into content channels, audience segments and/or custom groups created by advertisers, the Alliance provides effective reach to specific target audiences while engaged with premium, brand-safe content: delivering campaigns to the right audience in the right environment.

• Content: Fashion/Beauty, Travel, Lifestyle, News/Info, Food/Wine, Sports/Leisure,     Business, Automotive, Home Decor/Design, Arts/Entertainment, Health
• Audience-focused: Male, Female and Affluent
• Custom channel creation: Nielsen and comScore 3rd party data utilized to create a     channel of the most relevant sites
• Additional: Geographic, retargeting, and behavioral

• 728x90, 300x250, 300x600, 160x600 — all premium, above-the-fold ad placements
• Network roadblocks, synched ad roadblocks
• Custom ad units: Full-page interstitial, site skin, floating overlay, OPA pushdown
• Complete creative build of integrated content, sponsorships and sweepstakes
• Non-IAB ad units built by RGMA at no cost to client