The RGM Alliance, (RGMA) has quickly grown to become the largest and most effective BRAND SAFE platform for advertisers to reach specific audiences online. RGMA provides a “Best of Both Worlds” solution by fusing the benefits of site-specific advertising with the efficiencies of working with ad networks.
REACH:
117 Million Unique Visitors/month generating 2.7 Billion Page Views, 54% of the total US online audience, (comScore May, 2011).
QUALITY:
RGMA publishers are pre-screened on four key attributes prior to inclusion: Brand Integrity, Site Content, Audience Quality, and Ad Placement.
TARGETING:
Choose from 14 pre-defined channels that focus on content categories and/or audience profile – or build a custom channel with RGMA websites indexed against 5,000 data points from Nielsen @Plan. All channels have complete transparency – NO HIDDEN SITES
ADVERTISING PRODUCTS
- Standard IAB units: 728 x 90, 300 x 250, 300 x 600, 160 x 600—all premium units
- Network roadblocks, synched ad roadblocks
- Custom ad units: Full-page interstitial, site skin, floating overlay, OPA pushdown
(lets hyperlink each of these products to actual ad samples/demos) - Complete creative build of integrated content, sponsorships and sweepstakes; non-
IAB ad units built by RGMA at no cost to client - PageCage Proprietary Unit?
TESTIMONIALS
When you have less to spend on marketing, and consumers have less to spend on your product, it's more important than ever to spend your money as efficiently as possible, and get the best ROI. If you know consumers are looking for your products online, make sure you're reaching them there”.
John McAteer, Google's Retail Director; from “The Shopping Secrets of American Millionaires” MediaPost, October 28th, 2008.
- Nielsen RGMA Main Channel
- Nielsen RGMA Category Master
- Nielsen RGMA Female Channel
- Nielsen RGMA Male Channel
- Nielsen RGMA Affluent Channel
- Nielsen RGMA Travel Channel
- Nielsen RGMA Home and Fashion Channel
- Nielsen RGMA Family and Lifestyles Channel
- Nielsen RGMA News and Info Channel
- Nielsen RGMA Finance Channel
- Nielsen RGMA Auto Channel
- Nielsen RGMA Entertainment Channel
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"RGMA's customer service is always top notch, and they know how to provide value with minimal resource investment. I would recommend RGMA to any publisher looking to supplement their current sales efforts with a seamless, high-quality partner."Tony Mamone, CEO. Zimbio
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"RGMA brings Examiner.com high-caliber advertising clients complementing our quality content and traffic. Consistently providing CPMs at the high range of our third party advertising, they provide reach into categories we don't touch directly. Their operational staff is very professional and are great to work with."Victor Ortiz, Sr. Director of Advertising Operations. Examiner
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"RGM Alliance is a key 3rd party premium focused advertising partner. The RGMA team delivers high quality advertising partners and their model ensures no conflict with our ongoing direct sales efforts. Their streamlined operations and dedicated and knowledgeable staff make them an excellent partner for Boulevards New Media.Sandra Gulam, National Account Manager. Boulevards
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"As our advertising capabilities grow, so does RGMA's ability to work with us. When we added custom ad units, like Site Skins and Interstitials, RGMA was able to quickly send us campaigns and revenue. Partnering with RGMA ensures our ability to maximize the revenue on every page of our site. "Scott A. Jones, CEO. ChaCha
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"There aren't many firms we trust with our Brand. But RGMA has shown continued care and respect as they employ their transparent sales model. By adhering to their channel focused strategy, their team works diligently to avoid conflict with our ongoing ad sales efforts."Josh Steinitz, CEO. NileGuide